The History of Corporate Bookmakers in Australia
1960s: The Beginning of Legal Betting
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1961: Legalization of betting on horse racing in Australia.
Event Description 📅 1961 Legalization The Australian government legalized off-course betting, leading to the establishment of various betting agencies.
1980s: Rise of the Betting Industry
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1985: Establishment of the first corporate bookmaker, « Superbet ».
Event Description 📈 Superbet Launch Superbet became the first corporate bookmaker, paving the way for others in the industry. -
1987: The introduction of betting exchanges.
Event Description 💻 Betting Exchanges Betting exchanges like Betfair began to change the way punters interacted with bookmakers, allowing them to bet against each other.
1990s: Regulation and Growth
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1993: The introduction of the Interactive Gambling Act.
Event Description 🔏 Interactive Gambling Act This act aimed to regulate online gambling, impacting corporate bookmakers significantly. -
1998: Opening of the online betting market.
Event Description 🌐 Online Betting Many corporate bookmakers launched their online platforms, increasing accessibility for punters.
2000s: Maturation of the Industry
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2001: Launch of Sportsbet.
Event Description 🏆 Sportsbet Launch Sportsbet emerged as a major player in the corporate betting landscape, helping to popularize online betting. -
2007: Reforms in gambling legislation.
Event Description 📜 Legislative Reforms New laws were introduced to further regulate online gambling and protect consumers.
2010s: Consolidation and Innovation
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2014: The merger of corporate bookmakers.
Event Description 🤝 Corporate Mergers Corporate bookmakers began to merge to increase market share and efficiency. -
2018: Introduction of new technologies in betting.
Event Description 🔧 Technology in Betting Advancements in technology led to innovative services including live betting and mobile applications.
2020s: Current Trends
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2020: Impact of the COVID-19 pandemic.
Event Description 🦠 COVID-19 Impact The pandemic reshaped the entire betting landscape, with increased reliance on online platforms. -
2023: Continued growth of corporate bookmakers.
Event Description 📈 Ongoing Growth Corporate bookmakers continue to flourish, utilizing heavy marketing and sponsorships to attract punters.
